So in 2019 we built the opposite: a small, senior team that ties every decision to revenue, runs creative and media as one loop, and reports numbers a CFO would sign off on. Six years later, that discipline manages over $180M in spend for brands that refuse to plateau.
If it doesn't move revenue, CAC, or payback, we don't count it as work.
We'd rather show an uncomfortable metric than a flattering vanity one.
The people who win your pitch are the people who run your account.
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