Cadence had strong products and steady demand, but growth was becoming harder to predict. Multiple campaigns were running across different platforms, creative performance was inconsistent, and the team lacked a clear view of which efforts were actually driving profitable revenue.
The account had plenty of data, but not enough clarity. Winning creative was difficult to identify, budgets were being adjusted reactively, and promising campaigns were often competing against each other for the same audience.
We started by rebuilding the measurement layer before changing the media strategy. Every major campaign was brought into one reporting system so the team could see spend, revenue, acquisition cost, and creative performance in one place.
One source of truth. Consolidated campaign data into a clear performance dashboard.
Within the first few weeks, the account became easier to read and easier to manage. Instead of reacting to individual days, the team could identify meaningful trends and make confident decisions around creative, audiences, and spend.
The account became easier to manage, the creative pipeline became more predictable, and growth decisions were based on evidence rather than assumptions.
Five months in, Cadence increased blended ROAS from 3.1x to 6.4x while reducing customer acquisition cost by 38%. Revenue grew 164% year over year, giving the team a more predictable system for scaling without sacrificing efficiency.
One connected system that makes growth easier to understand.
