Northline had built a strong customer base, but growth had started to become inconsistent. Paid campaigns were generating sales, yet rising acquisition costs were making it harder to scale profitably. The team was also producing plenty of creative, but there was no consistent framework for understanding which ideas deserved more investment.
Reporting created another challenge. Different platforms were telling different stories, making it difficult to understand the true contribution of each campaign. Northline needed a simpler system that connected media performance with creative and business outcomes.
We began by auditing the existing account structure, creative library, and customer journey. This helped us identify where spend was being wasted and where small changes could unlock stronger performance.
Within six months, Northline increased blended ROAS to 5.7x while reducing customer acquisition costs by 42%. Monthly qualified purchases also increased significantly without requiring a proportional increase in spend.
More importantly, the team moved from reactive campaign management to a repeatable growth process. They now have a clearer understanding of which creative angles work, where to put budget, and how to scale successful campaigns without sacrificing efficiency.
Less guesswork, better decisions, system built around what works.
